By Dune MacDonald
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January 2, 2025
Pay-per-click (PPC) advertising has become a key strategy in the digital marketing world for companies looking to gain immediate visibility, drive traffic, and attract more customers. Businesses must adopt PPC to remain competitive in the crowded market and stay visible on online platforms, especially through search engines and social media. Google Ads (formerly Google Adwords) is one of the most used PPC platforms which provides a reliable, adaptable, and effective way to reach potential customers instantly. In this blog, we will explore PPC advertising. We will discuss why companies should use it, how Google Ads works, the various PPC ads available, and best practices for managing profitable and successful PPC campaigns. Whether you know a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place. This guide will help you make the most of your advertising budget.