5 Must-Haves When Hiring a WordPress PPC Manager in London
5 Must-Haves When Hiring a WordPress PPC Manager in London
Introduction
When you’re running a WordPress website and looking to grow your business, it's natural to turn to PPC (Pay-Per-Click) advertising to get immediate results. But here's the thing: PPC is an art and a science. It's not enough to throw some ads out there and hope for the best. Success in PPC, particularly for WordPress websites, comes down to choosing the right person for the job.
Imagine you've just launched your dream business. You’ve poured your heart into your website, making sure it’s sleek, functional, and ready to convert. But there’s a problem: your PPC campaigns are underperforming. Your ads aren’t getting clicked, and your budget is dwindling. This is where a professional WordPress PPC manager comes into play. They can transform your campaigns, boost your ROI, and help you dominate your competition.
But how do you choose the right person to manage your PPC? What qualities should you look for when hiring a WordPress PPC manager in London? In this post, we’ll explore five must-have traits that will ensure your PPC campaigns are in the best hands possible.
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Must-Have #1: Proven experience with WordPress and PPC
Quick Summary:
When hiring a PPC manager, experience is non-negotiable. A WordPress PPC manager should have a strong background in both WordPress and PPC, ensuring they understand the intricacies of the platform and how to optimise ads effectively.
Why it is important:
WordPress is a unique platform that comes with its own set of challenges when it comes to PPC management. A good PPC manager should not only be familiar with the basics of running ads but also understand how WordPress’ themes, plugins, and settings can affect the performance of PPC campaigns. Without this knowledge, a manager may overlook crucial optimisation opportunities, leaving your ad spend wasted.
I remember working with a client who was running a local landscape company on WordPress. They had a PPC manager who wasn’t well-versed on WordPress, and as a result, their campaigns weren’t driving traffic effectively. After switching to a manager who had experience with both PPC and WordPress, the results were night and day. The ads were tailored to the site’s structure, and they saw an increase in quality leads, with a 30% drop in cost-per-click (CPC).
What to Look For:
- Familiarity with WordPress plugins, like Google Analytics, AdWords plugins, and SEO tools.
- Experience in integrating PPC with WordPress's built-in features.
- Proven track record of managing WordPress PPC campaigns that have resulted in measurable business success.
Questions to ask the candidate:
- Do you have experience running PPC campaigns specifically for WordPress websites?
- How do you integrate WordPress-specific tools into your PPC strategies?
- Can you show examples where you’ve optimised WordPress sites for better PPC results?
Connect SEO specialises in managing PPC for WordPress websites, combining technical know-how with real campaign experience.
Must-Have #2: Analytical and Data-Driven Approach
Quick Summary:
A successful PPC campaign is based on data. You need a manager who can read and interpret the numbers, adjusting campaigns based on what the data shows.
Why it is important:
PPC management isn’t just about setting up ads and hoping they perform well. It’s about constant monitoring and tweaking to improve performance. A professional PPC manager will dive deep into analytics, using data to drive every decision. If they aren’t constantly testing, tweaking, and optimising, your ads might not be reaching their full potential.
I’ve worked with numerous clients who started with generic, untargeted ads. After implementing a more data-driven approach — targeting specific customer demographics, adjusting bids based on location, and testing ad copy — we saw remarkable improvements. For example, one London-based restaurant was targeting all of London, but after focusing on specific postcodes, the click-through rate (CTR) jumped by over 40%.
What to Look For:
- Proficiency with tools like Google Analytics, Google Ads, SEMrush, and other PPC analytics tools.
- Ability to track key performance indicators (KPIs) such as cost-per-click, conversion rate, and return on investment (ROI).
- Experience with A/B testing to optimise ad copy, targeting, and landing pages.
Questions to ask the candidate:
- What tools do you use to track PPC campaign performance?
- How do you measure the success of a PPC campaign?
- Can you provide an example of a campaign where you improved results through analysis?
At Connect SEO, we don’t guess — we measure. Our data-driven PPC strategies are built to constantly improve your ROI.
Must-Have #3: Strong SEO knowledge
Quick Summary:
SEO and PPC aren’t competitors — they’re allies. A great PPC manager should have a solid understanding of SEO, ensuring that the two strategies complement each other.
Why it is important:
Many business owners think of SEO and PPC as separate strategies, but in reality, they should work hand-in-hand. A PPC manager with strong SEO knowledge can ensure that your paid ads align with your organic search efforts. They’ll ensure that keywords, content, and landing pages are optimised not just for paid search, but for organic search too, giving your business a boost in both areas.
What to Look For:
- Knowledge of on-page and off-page SEO strategies that directly impact PPC performance.
- Experience with landing page optimisation that supports both SEO and PPC goals.
- Ability to ensure that paid ads complement your existing SEO efforts.
Questions to ask the candidate:
- How do you ensure that your PPC campaigns align with SEO efforts?
- Do you perform SEO audits of landing pages before running PPC campaigns?
- Can you show examples of how you’ve integrated SEO with PPC for better results?
Connect SEO bridges the gap between SEO and PPC, ensuring your paid and organic strategies work in sync.
Must-Have #4: Experience with local PPC campaigns in London
Quick Summary:
Local knowledge is crucial for PPC campaigns in London. Your PPC manager should understand how to target specific locations and demographics within London to maximise your ad spend.
Why it is important:
London is a large, diverse city, and targeting your ads to the right areas is essential for success. A good PPC manager will use geo-targeting and local keywords to ensure that your ads are shown to the right people in the right places. By focusing on local areas, you can increase your chances of reaching customers who are most likely to convert, improving your ROI.
What to Look For:
- Experience in running local PPC campaigns and geo-targeting for specific London boroughs or areas.
- Knowledge of using local keywords and phrases to improve ad relevance.
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- Ability to adjust bids based on the geographical location of potential customers.
Questions to ask the candidate:
- Have you run successful PPC campaigns targeting specific locations in London?
- How do you use geo-targeting to enhance campaign performance?
- Can you provide an example where a local PPC strategy worked well for a client?
From Shoreditch to Soho, Connect SEO knows London. We target the right boroughs and local audiences to maximise every ad pound.
Must-Have #5: Transparent Communication and Reporting
Quick Summary:
PPC success isn’t just about performance — it’s about visibility. Your manager should offer clear, regular updates so you know exactly where your budget is going and what results you're getting.
Why it is important:
Even the best campaigns can cause concern if you're left in the dark. A top-tier WordPress PPC manager will provide detailed reports, regular check-ins, and proactive insights. This transparency builds trust and helps you make informed decisions based on your real-time campaign performance.
I once consulted with a business owner who had no idea how their PPC budget was being spent. After hiring a manager with a clear communication process — including weekly reports and KPI reviews — they finally understood what was working and where to scale. That transparency made it easier to grow with confidence.
What to Look For:
- Access to real-time dashboards or performance summaries.
- Scheduled reporting (weekly, bi-weekly, or monthly).
- Willingness to explain data in clear, non-technical terms.
Questions to ask the candidate:
- How often will I receive performance reports?
- What is included in your reporting?
- How do you ensure alignment to campaign goals?
Final word
Hiring the right WordPress PPC manager in London isn’t just about finding someone who knows how to run ads. It's about choosing a professional who understands the unique needs of your WordPress site, can analyse data to improve performance, knows how to align SEO with PPC, has local targeting expertise, and communicates clearly with you every step of the way.
Now that you know what to look for, take action! Find a PPC manager who ticks these boxes, and watch your campaigns — and your business — thrive.
Hiring the right PPC manager can change everything. Connect SEO brings all 5 must-haves under one roof.πLet’s make your PPC profitable — book a free strategy call with Connect SEO today
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