Google Ads Setup for Electricians

Google Ads is an advertising platform that helps businesses like yours appear at the top of search results when potential customers search for relevant keywords. You can create an advertisement on Google Ads and rank it on the front of Google page results. Anyone who is looking for electrical services will probably use Google to search for an electrician to hire, and this is a great opportunity if you want to reach them digitally.

Google to search For electricians, it’s a way to ensure that you’re seen by people actively looking for electrical services. It operates on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad, which makes it an affordable and results-driven marketing strategy.

When someone searches for "electrician near me" or "emergency electrical services,"  your ad can appear alongside organic results, giving you a prime opportunity to engage potential customers right when they need your services.

Is Google Advertising Effective for UK Electricians?

The demand for electrical services in the UK continues to grow and never stops. Electricians face significant competition, whether it's for home repairs, business installations, or emergency work. That's where Google Ads comes in. It’s one of the most effective strategies for electricians to attract new clients in this competitive market.

By strategically targeting relevant keywords like "local electrician" or "emergency electrician in Burgess Hill", Google Ads allows you to connect with people who are actively searching for the services you offer. Not only does this drive high-quality leads, but it can also significantly increase brand visibility and customer acquisition in a competitive market.

Many electricians hire Professional Google Ads Managers to handle their campaigns and bring results.

Are you looking for a Professional Google Ads Manager? Contact us today!

How to Create Your Google Ads Account

To start using Google Ads, visit the Google Ads website and click on the “Start Now”  button. If you already have a Google account, log in. If not, you’ll need to create one.

Once logged in, follow these simple steps:

1. Click on “+ New Campaign.”
2. Select your business objectives (e.g., increase calls, drive website visits).
3. Enter your business details, such as your website URL and phone number.

Now you're ready to start setting up your first ad campaign!

Step-by-Step Setup of a Google Ads Campaign

Define Your Campaign Goals and Format

Google Ads offers various goals like driving sales or increasing brand awareness. As an electrician, you’re likely focused on generating leads, so selecting the “Leads” option is ideal. If you want more control, you can opt for “Create a campaign without a goal's guidance” for flexibility.

There are many campaign option available to select. As an electrician, you should choose the Search campaign type, which is perfect for targeting people actively looking for electrical services.

Choosing a Campaign Name and Managing Network Preferences

For easy tracking, give your campaign a recognisable name, like "Electrician Services Brighton." Disable the "Search Network" and "Display Network"  options to ensure your ad only appears in relevant Google searches.

Setting Geographical and Language Targets

Target your local service area to ensure your ads reach the right people. You can set the geographic area by city, region, or even postal codes, focusing on places where your business operates. It's also important to choose the language for your ads, typically English for UK-based campaigns.

Budgeting and Bid Strategies: A Guide to Manual CPC

You will establish a daily budget when setting up your Google Ads campaign. Start with a modest budget, perhaps £10-£20 per day, and adjust based on campaign performance as needed.

For bidding, select “Manual CPC” to control how much you will pay for each click. Google will automatically adjust bids within your budget to help you stay competitive, but you can refine the maximum cost-per-click (CPC) bid to control your ad spend.

Optimising Ad Rotation for Better Results

Ad rotation allows you to test different ad variations to see which performs best. For full control, choose “Do not optimise: Rotate ads indefinitely.”  This setting allows you to test multiple headlines, descriptions, and calls-to-action (CTAs) without Google deciding on a preferred option for you.

Making the Most of Ad Extensions in Your Campaign

Ad extensions enhance your Google Ads and make them stand out. Here are a few extensions electricians can use:

• Site links: Add links to other pages of your website, such as “24/7 Emergency Services” or “Get a Free Quote.”

• Call Extensions: Include your phone number, making it easy for customers to contact you directly.

• Location Extensions: Add your physical business address or map location to help local customers find you easily.

• Structured Snippets: Highlight specific services like “Rewiring,” “Fuse Board Installation,” or “Lighting Design.”

Ad extensions can increase your ad’s visibility and improve click-through rates (CTR), leading to more enquiries.

Organising Ad Groups and Selecting the Right Keyword Match Types

What Are Ad Groups, and Why Do They Matter?

Ad groups are segments within your campaign, each focused on a specific theme or type of service. For electricians, you could have ad groups dedicated to:

• Emergency Electrical Services
• Domestic Electrical Repairs
• Electrical Installations

This structure ensures that your ads are relevant to the searcher’s query.

Adding Keywords to Your Ad Groups

Keywords are the backbone of your Google Ads campaign. For example, in the "Emergency Electrical Services" ad group, you might target keywords like:

• "Emergency Electrician"
• "24/7 Electricians Near Me"
• "Electrician for Outages"

To refine keyword targeting, use Google’s Keyword Planner to discover high-traffic keywords relevant to your services.

Match Types: Broad, Phrase, and Exact Keywords Explained

• Broad Match: Allows for a broader reach, matching keywords and variations of your chosen terms.

• Phrase Match: Target searches that include your exact keyword phrase in order.

• Exact Match: This shows your ad only when someone searches for a specific term.

For more precise targeting, consider using a mix of match types, balancing broad reach with high-intent searches.

Keyword Strategies: Research and Negative Keyword Lists for Electricians

Researching the Best Keywords for Your Business

Use tools like Google’s Keyword Planner to find the best keywords for your business. For example, look for terms like "Electrician Near Me," "Emergency Electrical Repairs," or "Electrical Services Burgess Hill." Avoid vague terms like "electrician jobs" or "electrician careers," as these won’t generate leads.

Filtering Out Unnecessary Clicks with Negative Keywords

Negative keywords help prevent your ad from appearing in irrelevant searches. For example, you might add "jobs," "career," or "free" as negative keywords. By doing this, you can ensure your ad only appears when users are actively searching for electrical services.

Crafting Headlines and Descriptions That Work

Enhancing Clicks with URLs and Display Paths

Your final URL should lead to a relevant landing page, such as your booking form or contact page. You can also use the Display Path to add similar keywords that match the search query, helping improve your ad’s relevance.

Attention-Grabbing Headlines for Electricians

Your headline is the first thing potential customers will see. Make it compelling and relevant to their needs. For example:

• “Reliable Emergency Electricians in Sussex”
• “24/7 Electrical Services at Competitive Prices”
• “Local Electricians You Can Trust!”

Creating Compelling Descriptions That Drive Action

Your description should complement your headline and encourage users to take action. Example descriptions could include:

• “Get fast, reliable electrical repairs. Call us now for a free consultation!”
• “Need an electrician? Book our qualified experts for affordable and efficient service today!”

Remember, concise yet action-oriented descriptions lead to higher engagement.

Why Google Ads Are a Smart Investment for Electricians in the UK

With the increasing demand for electrical services across the UK, Google Ads is one of the most effective ways to drive traffic to your business. By targeting the right audience, at the right time, you can ensure your ads reach individuals actively looking for electricians in their area.

If you want to maximise your Google Ads strategy and ensure your business stands out in this competitive market, consider partnering with digital marketing experts. At Connect SEO UK, we specialise in creating tailored Google Ads campaigns that drive results and help your electrical services business thrive.