Google Ads is an advertising platform that helps businesses like yours appear at the top of search results when potential customers search for relevant keywords. You can create an advertisement on Google Ads and rank it on the front of Google page results. Anyone who is looking for electrical services will probably use Google to search for an electrician to hire, and this is a great opportunity if you want to reach them digitally.
Google to search For electricians, it’s a way to ensure that you’re seen by people actively looking for electrical services. It operates on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad, which makes it an affordable and results-driven marketing strategy.
When someone searches for "electrician near me" or "emergency electrical services," your ad can appear alongside organic results, giving you a prime opportunity to engage potential customers right when they need your services.
The demand for electrical services in the UK continues to grow and never stops. Electricians face significant competition, whether it's for home repairs, business installations, or emergency work. That's where Google Ads comes in. It’s one of the most effective strategies for electricians to attract new clients in this competitive market.
By strategically targeting relevant keywords like "local electrician" or "emergency electrician in Burgess Hill", Google Ads allows you to connect with people who are actively searching for the services you offer. Not only does this drive high-quality leads, but it can also significantly increase brand visibility and customer acquisition in a competitive market.
Many electricians hire Professional Google Ads Managers to handle their campaigns and bring results.
To start using Google Ads, visit the Google Ads website and click on the “Start Now” button. If you already have a Google account, log in. If not, you’ll need to create one.
Once logged in, follow these simple steps:
Now you're ready to start setting up your first ad campaign!
Google Ads offers various goals like driving sales or increasing brand awareness. As an electrician, you’re likely focused on generating leads, so selecting the “Leads” option is ideal. If you want more control, you can opt for “Create a campaign without a goal's guidance” for flexibility.
There are many campaign option available to select. As an electrician, you should choose the Search campaign type, which is perfect for targeting people actively looking for electrical services.
For easy tracking, give your campaign a recognisable name, like "Electrician Services Brighton." Disable the "Search Network" and "Display Network" options to ensure your ad only appears in relevant Google searches.
Target your local service area to ensure your ads reach the right people. You can set the geographic area by city, region, or even postal codes, focusing on places where your business operates. It's also important to choose the language for your ads, typically English for UK-based campaigns.
You will establish a daily budget when setting up your Google Ads campaign. Start with a modest budget, perhaps £10-£20 per day, and adjust based on campaign performance as needed.
For bidding, select “Manual CPC” to control how much you will pay for each click. Google will automatically adjust bids within your budget to help you stay competitive, but you can refine the maximum cost-per-click (CPC) bid to control your ad spend.
Ad rotation allows you to test different ad variations to see which performs best. For full control, choose “Do not optimise: Rotate ads indefinitely.” This setting allows you to test multiple headlines, descriptions, and calls-to-action (CTAs) without Google deciding on a preferred option for you.
Ad extensions enhance your Google Ads and make them stand out. Here are a few extensions electricians can use:
Ad extensions can increase your ad’s visibility and improve click-through rates (CTR), leading to more enquiries.
Ad groups are segments within your campaign, each focused on a specific theme or type of service. For electricians, you could have ad groups dedicated to:
This structure ensures that your ads are relevant to the searcher’s query.
Keywords are the backbone of your Google Ads campaign. For example, in the "Emergency Electrical Services" ad group, you might target keywords like:
To refine keyword targeting, use Google’s Keyword Planner to discover high-traffic keywords relevant to your services.
For more precise targeting, consider using a mix of match types, balancing broad reach with high-intent searches.
Use tools like Google’s Keyword Planner to find the best keywords for your business. For example, look for terms like "Electrician Near Me," "Emergency Electrical Repairs," or "Electrical Services Burgess Hill." Avoid vague terms like "electrician jobs" or "electrician careers," as these won’t generate leads.
Negative keywords help prevent your ad from appearing in irrelevant searches. For example, you might add "jobs," "career," or "free" as negative keywords. By doing this, you can ensure your ad only appears when users are actively searching for electrical services.
Your final URL should lead to a relevant landing page, such as your booking form or contact page. You can also use the Display Path to add similar keywords that match the search query, helping improve your ad’s relevance.
Your headline is the first thing potential customers will see. Make it compelling and relevant to their needs. For example:
Your description should complement your headline and encourage users to take action. Example descriptions could include:
Remember, concise yet action-oriented descriptions lead to higher engagement.
With the increasing demand for electrical services across the UK, Google Ads is one of the most effective ways to drive traffic to your business. By targeting the right audience, at the right time, you can ensure your ads reach individuals actively looking for electricians in their area.
If you want to maximise your Google Ads strategy and ensure your business stands out in this competitive market, consider partnering with digital marketing experts. At Connect SEO UK, we specialise in creating tailored Google Ads campaigns that drive results and help your electrical services business thrive.