Trades Advertising

How Tradesman Advertising Boost My Business with Lead Generation Tips:

I worked as an electrician for 23 years running ZA Electrical before starting my own Marketing Company, ConnectSEO.UK. In 2021, I learned about trade advertising and Marketing strategies.  I started working on them.

I successfully competed against larger companies that had dedicated marketing teams and spent thousands on advertising each month. As a one-man operation, I used knowledge from marketing experts to rank my electrical company against much bigger competitors.

At Connect SEO, we specialise in helping businesses like yours stand out online. Whether you need expert SEO services, digital marketing strategies, or website optimisation, our team is here to help. Contact us today to learn how we can boost your online presence and drive more traffic to your business. Let’s grow together!

Our Effective advertising will help you :

Lead Generation Tips

Attract potential clients who are actively searching for your services. It will enable your company to rank higher in search engines.

Build a Reputation:

Establish yourself as a trusted professional in your community. Reviews help to build a reputation. 

Stand Out from Competitors:

Position your business as the go-to choice for your trade. Make your company easy to approach. Include details of your services, the areas you cover, and contact details.

Expand your Reach:

Tap into new markets through online and offline strategies.

We will go through all of them in this blog.

Offline and Online Advertising Strategies

Print Advertising

Leaflets are a suitable method of advertising your company. They are a good tactic in an advertisement. Make sure you provide them to the right individuals.

• Distribute fridge magnets, flyers, or brochures in target neighbourhoods.
• Advertise in local newspapers or community magazines.

Online Advertising

If your business has a limited budget, Online Advertising is ideal. SEO, PPC, and Google Ads are cost-effective options to start with.

Let's see how these work.

1. SEO - Search Engine Optimisation

90%  of people who look for services on Search rarely go to the second page. This is where SEO plays its role, it ensures your website ranks higher in search engine results when people search for local tradesmen.

Lead Generation Tips

• Use location-specific keywords (e.g., "landscaper in Brighton").

• Optimise for mobile users, since many potential clients search on their phones.

• Add a blog with useful content, like "5 Tips for Choosing the Right Electrician."

2. Facebook Business Page

Facebook has more than 3 billion active users. It allows you to connect with your local community through Facebook pages.

Lead Generation Tips

• Share updates, promotions, and project photos.

• Respond quickly to inquiries through Messenger.

• Post testimonials and reviews.

3. Facebook Ads

Targeting: Reach homeowners or business owners within a specific location.

Budget-Friendly: Start small and scale based on results.

Ad Ideas:

• “10% Off Summer Landscaping Services.”

• “24/7 Emergency Plumbing – Call Now.”

4. Yell Listing (and Other Local Directories)

Yell, Yelp, Google Business Profile, Bing Places, and other directories suggest your business target clients when you register with them.

Lead Generation Tips

• Complete your profile with accurate information to connect with people searching for the services you offer or the areas you cover.

• Use professional photos of your work. It provides insight into your work to others.

• Encourage satisfied customers to leave reviews. It is also important to respond to reviews, as it makes people feel that their feedback is valued.

5. Google Ad Words (Pay Per Click - PPC)

PPC ads appear at the top of search results, targeting potential clients actively searching for your services.

Lead Generation Tips

• Focus on high-intent keywords like “emergency electrician [Burgess Hill].”

• Use ad extensions like call buttons and location links.

• Regularly monitor your campaigns for performance.

6. Google Quality Score

A rating that Google gives your ads based on relevance and quality. The higher this is, the lower your ad spend is and the more Google deems your ad relevant.

Lead Generation Tips

• Write compelling ad copy.

• Use keywords effectively in both ads and landing pages.

• Ensure fast-loading and mobile-friendly landing pages.

7. Contractor Review Websites

Websites such as Trustpilot, Angie, and Yell can help establish your business's credibility. Consider adding your business to these directories. Some of these sites may provide their logo for you to place in the footer of your website. When clients visit your site, these logos will appear on the homepage, reassuring them that you are trustworthy.

Lead Generation Tips

• Claim your profile on these platforms after you have made your business directory.

• Encourage satisfied customers to leave detailed reviews with photos immediately after your work is completed. UGC is shown on a carousel on the first page of Google for specific search terms. 

• Respond professionally to all feedback. If you receive negative or discouraging reviews, strive to improve yourself and your team.

8. Word of Mouth

Referrals from satisfied clients are often the most trusted form of advertising. Most people trust their friends and family more than Social Media.

“Believe it or try it.”

How to Encourage Word Of Mouth:

• Deliver excellent service.

• Offer referral discounts (e.g., "Get £20 off your next service for every referral").

• Build relationships with property managers or contractors who can refer you.

Free Online Marketing for Trades

• Join local Facebook groups and forums to promote your services.

• Leverage LinkedIn to connect with businesses needing regular trade work.

• Use WhatsApp for community networking.

Invest in Your Website

Make your website visually appealing and engaging. Consider using tag lines on your landing page to attract customers and encourage them to learn more about your company.

**Urgency-Driven Tag lines:**

• - "Book Now – Limited Slots Available This Week!" (best for seasonal promotions)

• - "Call Today for Fast, Reliable Service – Don’t Wait! With over [years] of experience."

Include a portfolio of completed projects. Take professional before and after pictures to showcase your work and services. Additionally, include a brief description of each image.

Add online booking features or quote request forms. You can also add free consultation to start with.

Local Media

• Partner with community radio or sponsor local events.

• Write articles or tips for the local newspaper.

Marketing Ideas for Contractors, Tradesmen – Electricians – Landscapers – Builders – Plumbers

As a contractor myself, I would like to share a few marketing ideas with my fellow contractors:

Tailoring Your Website to Reflect Your Services: Your website should reflect your services.

Business Citations: Register your business on local websites.

Google Business Profile: Make your profile on point by adding reviews and updates.

Seasonal Promotions: Offer winter plumbing checkups or summer landscaping deals.

Showcase Expertise: Create “How-To”  blogs or videos.

Community Involvement:  Sponsor a local event or sports team.

Networking:  Partner with real estate agents or other tradesmen.

By employing these strategies, tradesmen can efficiently reach their target audience, generate leads, and build strong client relationships.

Connect SEO.UK has worked for many clients and made their company rank. At Connect SEO, we help businesses like yours shine in the digital world. From expert SEO strategies to effective digital marketing and website optimisation, we provide the tools and knowledge you need to stand out. 

Reach out today to discover how we can elevate your online presence, increase traffic, and drive real growth for your business.

Let’s take your success to the next level! We offer marketing and Advertising services