Search engine optimisation is, in short, the technical SEO that will help your business to appear on the top of the search engine pages.
A long term strategy that a top SEO consultant will do, is to make sure your site uses an SEO tool to write great content to boost organic traffic -with high-quality content backlinks, keyword research competitor analysis.
Your website is your bread and butter; With digital marketing being the new normal, high street shopping will soon become a thing of the past. Today, businesses without digital marketing, SEO agency or an SEO consultant can manipulate search engine rankings, and a great web development design will soon be left failing to meet clients' expectations.
Get an SEO Consultant today.
Our SEO consulting services to get your chosen keyword/s and content to the first page of Google are tried and tested.
High converting traffic needs to be the number 1 priority in the digital market of the future.
Google has rolled out another update in 2021 which cleared the deck and all SEO unfriendly businesses and websites that used to rank that had little, or no competition, was suddenly left wondering what next?
Your website needs to be slick and ready for E-A-T.
If you or a representative of your business is an expert in your field and is able to communicate that richly, demonstrating expertise through short videos, whitepapers, case studies etc., then you're doing exactly the right thing – keep on doing it. This is the E of Expertise being demonstrated (or proven).
It's going to follow that if you're expert in your field and demonstrating this with clarity and transparency, then you will have a natural authority in your field. This is likely to have amassed over a long period of time, but a new business can work hard at this too. Curation is a technique for helping Authority, although the core update is quick to say that curating the work of another industry expert will do nothing unless you provide your own well-researched views or wisdom in sufficient depth. So, this is the A of Authority.
If you're doing all of the above, then you'll be gaining some success with Trust, the T of E-A-T. Probably the single main contributor to how you're scored on Trust is through good reviews. So while some genuinely good companies are afraid to put their neck on the line (due to some very unfair reviews by irrational people), it is worth doing. For one, it keeps everyone in your organization on their toes.
All of the above takes time, but it is a good mindset to get into, and if nothing else, it does make sense. Ref:Marie Haynes Consulting
During the BERT algorithm update, Google introduced a machine learning component to understand the content better. They created many new metrics to analyze then to use NLP to understand what makes better content.
BERT analyses the context, entities, and sentiment of the page. The ultimate goal is to make the search engine have a more accurate understanding of the content and its context. , Googles new algorithm,
The services our SEO Consultant offer our clients are simple but effective at Connect SEO, we use software that Google has been known to accept as quality content writing software, that shows a score for each bit of content, this service and looking at client’s competitors is a simple strategy any digital marketing company - SEO agency would take as the first step. The Second step is the layout. We focus on what is working right now. We do not try and re-invent the wheel; the software our digital SEO consulting agency uses to analyze the competition will keep your rankings on the first page with your business competitors on all Search engines.
Connect SEO deliver quality pages or blog posts with a focus on satisfying the googles algorithm, on-page content is king. To get to the first page of googling our web development team looks at where the top-ranking organic traffic is going, uses digital software to see what keywords and layout your competitor's marketing website is using, and we consult you every step of the way to ensure your quality content will appear as the best marketing results for google and for yourself.
When hiring an SEO consulting agency, you need to make an online zoom or conference call to the company or person and establish what services they offer.
Your goal for the call is to see if the person or team speaking with you actually understands SEO.
How do you know that they do? If you don't understand SEO consulting?
If the business consultant is focused on helping you understand the process, this is the first step.
Even the most challenging concepts can be explained through easy to understand and result-oriented language.
If you feel like you're speaking to an automated message that knows to how to recite their script, then they are not the experts for you.
If The consultant actually develops the SEO marketing Strategy and breaks it down for you step by step and, explains it well on the call, then you know you're talking with a real, local website expert.
on to the next step:
A Content Calendar together with publishing to other social media outlets
This may seem a big job, but again with the simple tools used in the industry aligning all your social media handles, our team can improve local presence in your industry and on the web pages with the best results.
Step 1 is to agree upon a great strategy with your consultant and outline exact consulting services for your site.
You will need to ensure everything's going according to plan at all times.
When you're trying to scale BIG, this factor shines out.
Consider having about 10-20 articles per week. One delay in this process can delay months of results.
Dozens of different SEO software will help with this. If you're currently using one, continue with it.
If you're new to this, ask your consultant for the one they use. We recommend Surfer SEO and Page optimiser pro 2 cutting edge software on the market today.
Tools are pretty self-explainable and intuitive, especially if a professional consultant manages the process for you. The software should be the latest and ready to scrape what Google wants to see, making the whole process smooth for both user and the reader once completed.
Realistically your posts will not be ranked for competitive keywords in the first week. This is a dream that most con-artist SEO consultants will tell you, usually competition is high in most fields online.
Sometimes it takes three to four months even to get close to the results you might want to see immediately.
So making a detailed Keyword Research beforehand is crucial to get the hottest traffic with the least amount of posts. Using the correct SEO software on the market will ensure this is done correctly.
Ranking for buying- consumer proven keywords is the best way to get sales if that's your initial goal for the project to succeed.
But of course, anything with demand will have high competition, and they're targeted by everyone, so you can't rely simply on them, you will have to use all the co-occurring keywords and long-tail search terms too.
The more posts you rank for, the better your domain rating / DA/gets. The better the domain ranking, the easier it gets to rank your future posts. Your score can be checked on Moz and Semrush, and I personally prefer Moz as this gives an honest, no-nonsense DA score.
Your consultant should make thorough keyword research and analysis of your market and niche beforehand, or he may promise you what is only achievable with a concerted effort in the long run and unattainable in the short term.
Then ask them for what you can expect from them and what is the expected time frame realistically.
For which keywords can you get ranked immediately? Which long-tail keywords will need to be added, and what is their search history, traffic and the cost of those keywords if you use them in your Google ad campaigns or Facebook campaigns?
On average, how much time do you need to wait to rank for the more competitive keywords? Months, days, possibly years, don't be fooled.
There shouldn't be any vague answers here. You should feel like the consultant really knows what they're doing.
Then if you like what you hear, start a long-term contract that would be beneficial to both sides.
SEO Software is an SEO consultant's right hand. The focus should be first on keyword analysis, and then content, the tools his team uses should be able to process what search terms are being sought after on multiple search engines, Safari, Google, Bing and the next big one Duck Duck Go.
You have to be sure your consultant uses the most up to date software in the industry. Page optimiser pro shows the layout of the top competitors worldwide and shows their formatting structure that google is already ranking for don't re-invent the wheel.
Semrush gives you all your competitors long-tail keywords and keywords that are currently ranking, as well as all their backlinks.
And Seo surfer gives you content analysis that is second to none.
If your digital marketing consultant doesn't use the right software, then he is not the right consultant for you.
Starting off-SEO consulting service is what you need to gain a better understanding of where you are currently in relation to your competition, where you need to go, and how we can get your company or small business there. Every website is different so that every SEO plan will be different as well. Listed below is what our SEO consulting services do include, depending on the goals of your business site.
Connect SEO Digital marketing